Growth strategist

The growth strategist is an agent you talk to. It researches everything LogNorm knows about your website, then plans with you: it flags the issues that matter, explains them, and proposes new moves, content and fixes grounded in your data. Open it from Growth strategist in the sidebar.

What it looks at#

Before it answers, the strategist works through your data the way a growth lead would, several sources at a time:

• your pages from the crawl, including every published blog post, and what is already in your content pipeline;
• the SEO audit: every failing rule, the pages it affects and, for links, which page holds the broken link and what the link returns;
• your keywords and topics, and the decisions your team made on them;
• Search Console, when it is connected: queries close to the top, page-one queries with low click-through, pages losing clicks;
• tracked competitors, their pages and the keywords they rank for that you don’t;
• live Google results for keywords it is weighing, and fresh keyword research around a seed;
• AI visibility: where ChatGPT, Gemini and Google AI Overviews name competitors instead of you, and which third-party pages they cite;
• the Company Brain and the moves already in your backlog, so it builds on them instead of repeating them.

While it works you see each step (“Read 9,430 broken internal links findings”, “Checked Google for …”). The answer then types out as it’s written, and the steps fold into a summary above it.

What it creates#

Moves

Moves it proposes land in your backlog with the evidence it found, are scored and ranked against everything else, and show Growth strategist as their source. When a matching move already exists, it adds its evidence to that move instead of creating a duplicate.

Content ideas

Content ideas arrive as a slate. Each idea has a format (listicle, how-to guide, explainer, original research, comparison, template…), a target keyword with its search volume and difficulty, the angle that beats what ranks today, why it matters now, an outline and the competitor pages to beat. The strategist checks every idea against what you have published and planned, and keeps the slate varied. Click Plan to put an idea in the Blog planner, or Add as move to put it in the backlog.

Reports for your team

For anything someone else has to fix, it builds a CSV report: broken links (the page, the link and its status), the dead URLs your pages link to most, pages with errors, title and description problems, thin or orphan pages, Search Console opportunities, competitor pages or keyword gaps. Reports are built from your data, so every URL in them is real. Download them from the conversation or from the move they are attached to.

Conversations and the memory bank#

Ask follow-ups, push back, or tell it what you care about. When you say something that will still be true next month (your audience, the formats that work for you, topics to push or avoid, a partner you never compare against) it saves it to the memory bank and reads it on every future run. Briefs and drafts follow the memory bank too. How you want articles written (tone, wording, structure) is saved as a rule in Writing style instead.

See and edit everything it remembers in Company BrainMemory bank. You can also add memories by hand, and choose whether one applies to this website or to every website in the workspace. When the strategist needs a preference to give a good answer, it asks you, with a few options to pick from.

Growth reviews#

Run growth review (on the strategist, the Moves page and the dashboard) starts a full review: technical SEO, quick wins, content, missing commercial pages and AI answers, ending with a summary of what to do this week. It takes a few minutes and fills the backlog with moves and content ideas.

Weekly review

Turn on Schedule → Weekly in the strategist’s header to have a review run every Monday at 03:00 UTC, before the weekly plan and the digest go out. Everyone in the workspace gets a notification that links to it. It’s off by default because each review uses credits; a review you run by hand in the 48 hours before Monday counts for that week. If a scheduled review can’t start (not enough credits, spend cap), the Schedule control says so.

No duplicate moves#

Before it adds anything, the strategist checks the whole backlog. A move for the same keyword, the same page or the same audit issue gets the new evidence instead of a second copy; something the team dismissed or already shipped isn’t proposed again. The moves LogNorm proposes on its own after new research use the same check. Duplicates already in your backlog show up on the Moves page under possible duplicates, where you keep one or mark them as different.

Credits#

Each answer uses credits for the AI model it runs on (unless you use your own key) and for any live data it fetches, such as Google results and keyword data. Live data is cached, so asking about the same keyword again is free for a while. A full growth review uses more than a quick question. The strategist needs an AI model: add a key under AI providers if you haven’t.

Related#