Keyword research your agents can act on

Most keyword tools give you volume and difficulty and leave the judgement to you. LogNorm also decides whether each keyword fits your business: how relevant it is to what you sell, the search intent, whether it's a brand search, which page format would win it, which buying stage it belongs to and how likely the searcher is to buy. Every call shows how confident LogNorm is, and the unclear ones wait for you.

When LogNorm can't tell whether a suggestion is worth keeping, or can't tell the intent, it doesn't guess. The keyword goes into the Needs your call queue, where you choose Target or Skip. LogNorm only skips a keyword on its own when it's confident the keyword is off-topic or a search for a competitor's brand.

Four places: ideas from your seed topics, keywords you already rank for in the top 30, queries from Google Search Console, and keywords your tracked competitors rank for and you don't. LogNorm also adds long-tail variations around your main topics. Every keyword keeps a record of each reason it surfaced, so you can see why it's there.

Clustering happens in two levels. First, keywords that one page could rank for together are grouped into pages. Then pages that one pillar page would link to are grouped into topics, and one page is picked as the hub. Topics you've edited, kept or hidden are never replaced by a later research run. From any topic you can build a hub-and-spoke plan: a hub article and focused spoke articles, each with target keywords, an angle and the competitor pages to beat.

LogNorm checks every targeted keyword on Google once a week and records its position, or notes that it isn't in the top 100. If Search Console is connected, it also stores a daily position for each keyword from your own Search Console data. You can run a check on demand as well.

94 countries. Each website has one market, a country plus a language where the country has several, and its search volumes, rankings and competitors come from Google in that country. It defaults to the United States, or to your country domain's country, and you can change it in the website's settings. To cover a second country, add it as another website.

With Search Console connected, LogNorm looks for queries where two or more of your pages each take a real share of the impressions. When it's sure which page should rank, it creates a move to make that page the one page for the query. It also spots queries with demand but no dedicated page, and suggests either pointing an existing page at them or writing a new one.

No, keyword research works without it. Connecting Search Console adds your real queries as suggestions, daily positions and the page-matching and cannibalisation checks. It also lets LogNorm measure the results of the pages you publish.

Yes. A connected agent looks up keyword ideas, long-tail suggestions, volumes, Google results and keyword gaps with a competitor, tracks the keywords worth targeting, and writes hub-and-spoke plans in LogNorm's format. LogNorm checks every keyword belongs to the topic and turns the plan's articles into ranked moves. No AI key needed.