Know who you're up against, and close the gap

It starts from search data rather than guesses. LogNorm looks at the sites that rank for your keywords and the domains whose rankings overlap with yours, then judges what each site is to you: a direct competitor, an indirect one, a publisher, a directory and so on. Only when that data turns up fewer than four confident competitors does it ask an AI model to propose more, and it checks that each proposed site is real and matches the name. Your own sites are never suggested.

Suggested competitors are proposals. Nothing uses them until you track one. Tracked competitors are analysed: LogNorm maps their pages, watches for new ones, finds their keyword gaps and uses them across keyword research and your Growth Plan. You can also add a competitor by hand, or ignore a suggestion so it isn't used.

Every site that ranks for your targeted and suggested keywords, grouped by kind: direct competitors, indirect competitors, publishers, review sites, directories, forums, marketplaces and docs or reference sites. Each kind shows its share of the rankings. It is built from data LogNorm already has, so reading it costs nothing extra, and you can track a direct competitor from it in one click.

Each analysis compares the competitor's pages with the last run and flags the new ones. LogNorm reads each new page and decides what it signals: a comparison page aimed at you, a new alternatives page, a pricing change, a new feature or product, a new integration, or ordinary content. The ones that matter become moves in your backlog. You can schedule the analysis to run daily, weekly or monthly.

A keyword gap is a keyword a tracked competitor ranks for in the top 30 and you don't. Searches for the competitor's own brand are left out. LogNorm groups related gap keywords into article topics that one page could rank for, and each group with enough search volume becomes a blog post move with the keywords, their volume and difficulty attached.

A view of the buyer journey, from problem and solution pages through comparison, alternatives, integration and use-case pages to pricing. It shows which of those pages you have and which each analysed competitor has. Any gap can become a move in one click.

A connected agent reads LogNorm's competitor list and their pages, writes each competitor's profile (what they sell, to whom, how they position against you), pulls the keywords they win and you don't, and turns the gaps into moves and drafts. It can also track a new competitor when you ask.