What does an LLM rank tracker measure?
An LLM rank tracker measures your presence inside AI answers, not a position on a page of links. For each prompt and engine it records whether the answer names you, how it treats you, whether it cites your pages, and who else it recommends.
AI answers have no fixed rank, so the useful numbers are rates across many answers: how often you are mentioned, cited and recommended, and in what position among the brands named. LogNorm shows every rate with the number of answers behind it, so a 50% on two answers never looks like a 50% on two hundred.
Which AI engines does LogNorm track?
LogNorm tracks ChatGPT, Gemini and Google AI Overviews, asked in the consumer products your buyers use rather than through developer APIs. The products search the web, pick sources and phrase answers differently from the raw models, so the API answer is not the one your buyer reads.
| Engine | How it is asked | Notes |
|---|---|---|
| ChatGPT | In the product, with web search on | On for new prompts |
| Gemini | In the product | On for new prompts |
| Google AI Overviews | As a normal Google search in your market | Google shows an overview only for some searches; searches without one are left out of your rates |
Every engine is asked from the country of your website's market, because answers change with location. For Google AI Overviews alone, see the AI Overview tracker.
Why keep mentions and citations separate?
Because they fail for different reasons and need different fixes. Merging them into one visibility score hides which problem you have.
- Mentioned, not cited: the engine knows you from third parties, so what it says about you is out of your hands. Make your own pages the evidence.
- Cited, not mentioned: your page informs the answer without earning the recommendation. It probably teaches without making the case for your product.
- Absent: look at who is named instead and which pages the engine cited for them.
LogNorm reports three rates from these facts: mention rate, citation rate and recommendation rate, where the answer makes you the top pick or one of its recommendations. Each mention also carries a type, from top pick to negative, with LogNorm's confidence.
How is an AI rank tracker different from a Google rank tracker?
A Google rank tracker reports one position per keyword; an AI rank tracker reports how often you appear across many answers that change from one ask to the next. You need both, and LogNorm keeps both on the same website.
| Google rank tracking | AI rank tracking | |
|---|---|---|
| What you track | Targeted keywords | Buyer-style prompts |
| What you get | Position 1 to 100 and the ranking page | Mention, citation and recommendation rates, and mention type |
| Data source | Search Console daily, plus a weekly Google check | ChatGPT, Gemini and AI Overviews, asked in the products |
| Competitors | Keyword gaps from competitor analysis | Their rates in the same answers |
| Where it lives | Keywords, Tracking tab | AI visibility, Prompts and Historical runs tabs |
Where do AI answers get their sources?
The Sources tab lists every page the engines drew on, over the last four runs by default. LogNorm records three ways an engine uses a page: cited among the answer's sources, linked inline in the text, or searched while researching and then left out.
Domains are grouped by kind (yours, competitors', review sites, publishers, forums, docs, directories, video, social and marketplaces) with each kind's share of cited answers. Pages show their type, such as listicle, comparison or forum thread, and whether they mention you. This is where most visibility wins start: a listicle that every engine cites and that leaves you out is a clear outreach target.
LogNorm opens the most-cited third-party pages to check who they mention. Pages it couldn't open read Not inspected and are never counted as leaving you out.
How do you see changes over time?
The Historical runs tab shows each prompt day by day for the engine you pick. Each cell says whether the answer named you and how, and whether it cited your pages.
Show the last 7, 14, 30 or 90 days with answers, and click a cell to read that day's answer. Export CSV downloads one row per prompt, engine and day with whether you were named, how, your rank and whether you were cited. Runs happen on your schedule: daily, twice a week, weekly (the default) or monthly.
What do you do with the data?
You turn it into work. After each run LogNorm writes learnings, each with its evidence and what to do, ranked by how much evidence supports them.
Get listed points at a cited page that lists competitors and not you. Pages to build names a page type competitors get cited for that you lack. Engine gaps, Lost ground and Competitors gaining catch movement between runs. The strongest learnings become moves on your Growth Plan on their own, and the Impact tab later shows whether the work you shipped changed the answers.
Frequently asked questions
What is an AI rank tracker?
A tool that checks how AI assistants answer prompts in your category and whether they name or cite you. Unlike a Google rank tracker, it reports rates across answers, because AI answers vary from one ask to the next.
How is LLM visibility measured?
By asking the same buyer-style prompts in each engine on a schedule and recording mention rate, citation rate and recommendation rate, each with its sample size. LogNorm also records every source each answer used.
How many prompts should I track?
Enough to cover your category, alternatives, comparison and how-to questions. Plans include 10 prompts on Starter, 50 on Growth and 250 on Scale, and packs of 50 more can be added.
Does LogNorm track Perplexity or Claude?
Answer tracking covers ChatGPT, Gemini and Google AI Overviews. The GEO audit separately checks whether crawlers such as PerplexityBot and Claude-SearchBot can reach your site.
What does a run cost?
Half a credit per delivered answer, so 20 prompts on three engines costs 30 credits, plus a smaller amount to read the answers. An engine that fails to answer costs nothing.
Keep reading
- All solutionsSee how different teams use LogNorm to find what holds growth back, rank the work and ship it with their AI agents, from solo founders to growth teams.
- AI visibilityThe product tour.
- AI visibility docsRates, mention types, sources and learnings.
- AI Overview trackerGoogle AI Overviews only.
- Competitor analysisWho you are really up against in search.
- What is AI visibility?And how to measure it.
- How to rank in ChatGPT and Perplexity