The SaaS SEO tool built around how software gets bought

SaaS buyers research in a predictable order: the problem, the category, a shortlist, head-to-head comparisons, then integrations and pricing. The searches that drive revenue sit at the end of that path, and they have small volumes that a volume-sorted keyword list buries.

A search like your competitor plus alternatives may get a few hundred searches a month and still be worth more than a 20,000-volume definition term. A SaaS SEO tool has to weigh buying intent, not only traffic. LogNorm rates every keyword for buyer fit and buying stage before it reaches your plan, and its ranking weighs how close a move's audience is to buying.

LogNorm's page-gap map checks your site for seven buyer-journey steps and marks each one Covered, Gap or Competitors go deeper, when a tracked competitor has more than twice as many pages for that step.

After each site analysis, LogNorm creates gap moves for the commercial steps automatically. The site audit docs explain the map.

Publish an honest page for each competitor that buyers compare you with, and answer the competitor's own comparison pages when they appear. LogNorm finds both gaps from competitor analysis.

• A You vs them move for each tracked competitor you have no comparison page for.
• A Their alternatives move when you have no page for people switching away from them.
• Integration and use-case page moves when a competitor has at least two such pages and you have none.
• A response move when a competitor publishes a comparison with you, flagged Aimed at you.

Track up to 10 competitors per site on Scale. Competitor analysis covers discovery, page inventories and keyword gaps.

Target the searches your buyers make while evaluating, even when the volume is small, and keep a smaller share for the category and problem searches that build reach. LogNorm's read on each keyword makes that split visible.

• Relevance tells you whether buyers search it: Core, Related, Tangential or Off-topic.
• Format names the page that wins it, including Comparison, Alternatives, Integration, Use case and Free tool.
• Buying stage and buyer fit show how close the searcher is to choosing a product like yours.
• Searches for a competitor's own brand are skipped, but X vs Y and X alternatives searches are kept, because they're winnable.

Keywords are then grouped into pages and topics, so a cluster of integration searches becomes one integration page instead of five thin ones. See keyword research.

Measure each shipped piece of work against its own baseline, then look at which kinds of work win. A traffic chart for the whole site can't tell you whether comparison pages or blog posts pay off.

LogNorm records a 28-day Search Console baseline when a move ships and measures it at 28 and 90 days. A move wins when clicks or impressions rise 20% or more, a new page reaches 10 clicks or 100 impressions, or average position improves by 3 places. The Results page shows win rate by move type, so after a quarter you know whether your comparison pages beat your how-to guides. AI mentions are recorded alongside for context. Read Results and measurement for the rules.

Buyers now ask ChatGPT, Gemini and Google's AI Overviews for a shortlist before they visit a vendor site. If those answers name three competitors and not you, you lose the deal before the first click.

LogNorm suggests prompts the way buyers phrase them, without your name, labelled by kind: category, alternatives, how-to, comparison and evaluation. It tracks whether each engine mentions you, cites you, or recommends a competitor instead, and which review sites and listicles the engines cite. See AI visibility.

Ground every draft in your own product facts. Feature lists, plan limits and integrations change every quarter, and an article that gets them wrong costs trust with buyers and with AI engines.

LogNorm's Company Brain holds your positioning, product docs, pricing and changelog. Drafts may state facts about your company only when they come from the Brain or your company details, and the Score tab checks every figure and product claim against it: Supported, Contradicted or Not in your Brain. Statistics and customer names are never invented.

Most SaaS marketing sites are built from a repository, and LogNorm works with that. Your coding agent fixes SEO and GEO findings in the code, and articles can go out as a GitHub pull request with Markdown or MDX, frontmatter and images.

If your blog runs on a CMS instead, LogNorm publishes to WordPress, Ghost, Webflow, HubSpot, Contentful, Sanity, Storyblok, Strapi, Notion, Shopify or a signed webhook. The publishing docs list every destination and its setup.