SEO and keyword research that knows what your business sells

Keyword research is finding the searches people make, measuring them, and choosing the ones worth a page on your site. Volume and difficulty tell you how big and how hard a search is; they don't tell you whether the person searching would ever buy from you.

That second question is where most keyword lists go wrong. A list sorted by volume fills up with searches that share your vocabulary but not your buyers. LogNorm answers it for every keyword before it reaches your plan.

LogNorm gathers candidates from six places and marks each keyword with every source that found it, so you can see why it's there. A keyword found by Search Console and two competitors is a stronger bet than one that only came from a seed list.

Volume, difficulty, CPC and intent come from Google data in your website's market, one of 94 countries. Search data is cached for 30 days, so re-running the same seeds doesn't buy the data again.

Every new keyword gets a read from LogNorm's decision model, which sees your business profile, brand names, tracked competitors and active topics. It answers the same questions for every keyword, each with a confidence.

LogNorm skips a keyword only on a confident call, such as clearly off-topic or a search for a competitor's own brand, and shows the reason so you can restore it. Anything it can't settle goes to Needs your call. It never changes a decision a person made.

Every keyword gets a 0 to 100 opportunity score, and the Discover list sorts by it. The score blends search demand with how winnable and how relevant the keyword is for you.

• Volume adds up to 40 points, on a log scale.
• Ease adds up to 30 points: the lower the difficulty, the more points.
• Commercial and transactional intent score highest, informational a little less.
• Search Console impressions and competitors ranking for it add evidence points.
• Ranking 4 to 20 adds the most; already being top 3 takes points away, since there is less left to win.
• LogNorm's call moves it: Core relevance adds points, Tangential removes them, and off-topic loses most of the score.

Open any keyword for the full read: searches per month, difficulty, your position, why LogNorm suggests it, competitors ranking for it, a 12-month demand trend when available, and Create move to turn it into work straight away.

LogNorm asks, pair by pair, whether one page could rank for both searches: same intent, same answer. Keywords that pass form a page with a main keyword, and every member is checked against it so loosely related keywords can't drift in.

Pages are then paired again into topics: would one pillar page naturally link to both? A topic holds up to 10 pages and 60 keywords, with one hub keyword and the rest as spokes. Anything a person edits is locked, so later research only adds spokes. Read Topics and clusters for the rules.

Build hub and spoke plan on a topic writes the plan: a hub page and usually 3 to 10 spoke articles, each with its keyword, format, angle and up to three competitor pages to beat. A card marked Rework existing page means you already rank and should improve that page instead.

A topic plan creates moves for up to eight of its articles, ranked against the rest of your backlog. Targeted keywords give those moves higher confidence; articles for keywords you already rank 1 to 3 for get no move.

When a move becomes a brief, LogNorm pulls the live Google results with People Also Ask and any AI Overview, reads the top pages and collects the cluster's keywords and your Search Console queries for that article. The draft is checked for target keyword placement in the title, H1, intro and slug. See Content studio.

Targeting a keyword starts tracking it from two sources: a daily position from Search Console for queries where you get impressions, and a weekly Google check of your top-100 position for every targeted keyword, including ones you don't rank for yet.

The Tracking tab shows position, 7 and 28 day change, a 90-day line, clicks, impressions and the ranking page. Filters such as Striking distance and Dropped point you at the keywords that need work. Targeted keywords count against your plan: 100 on Free, 1,000 on Starter, 5,000 on Growth and unlimited on Scale.