Peec AI alternatives for tracking and improving AI visibility

The two most common reasons are engine coverage and what happens after the dashboard. Peec's Starter, Pro and Advanced plans each let you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI.

Every extra model is a paid add-on, priced per plan. Claude, Grok and DeepSeek are listed on Enterprise only. If your buyers ask several assistants, the bill grows with each one you add.

The second reason is execution. Peec lists gap analysis, recommended actions and agent actions, so it does tell you what to work on. Its plans don't list keyword research, an SEO site audit or publishing to a CMS, so the rewriting, fixing and shipping happen in other tools.

Peec is still a strong tracker. Every plan includes unlimited users and daily tracking, and its source analytics are detailed. Teams that only need clean measurement often stay.

We compared tools that track brand mentions and citations in AI answers, using each vendor's pricing page on 2 Oct 2026.

• Which engines the entry plan covers, and which cost extra.
• How many prompts the entry plan tracks, and how often.
• Whether you can start without a sales call.
• Whether the tool helps you act: recommendations, fixes, content or publishing.
• Whether mentions and citations are reported separately, since an answer can cite you without naming you.

Each review covers what the tool does, why a Peec user would switch, the trade-offs and the entry price.

1. LogNorm

LogNorm is a growth engine that includes AI visibility tracking. It asks your buyers' questions in the real ChatGPT, Gemini and Google AI Overviews, from your market's country, and keeps mentions, citations and recommendations apart for you and each competitor.

Why switch from Peec AI: the findings become work. Each run produces ranked learnings, such as a listicle that names competitors and not you. One click turns a learning into a move in your Growth Plan. A connected Claude Code, Codex or Cursor agent can fix GEO issues like llms.txt or AI crawler access in your repo, and the Impact tab compares answers before and after each shipped page.

Pricing: Starter at $99, Growth at $149 and Scale at $299 a month, plus 50 extra prompts for $19 a month. Each delivered answer costs half a credit. The Free plan doesn't include AI visibility tracking; the 14-day Growth trial does.

2. Otterly.AI

Otterly.AI is an AI search monitoring tool with prompt research, GEO URL audits, link citation analysis and weekly recommendations. Why switch from Peec AI: four engines are included on every plan, so you don't pick three and pay for the rest.

Pricing: Lite at $29, Standard at $189 and Premium at $489 a month, 15% less paid yearly. 7-day free trial, no card.

3. Rankscale

Rankscale is an AI visibility platform built on credits, with citation tracking, sentiment, page audits and prompt research. Why switch from Peec AI: its site says there are no per-engine upsell tiers, so every plan lists the same engines.

Pricing: Essentials from $20 a month with no included credits, Pro at $99, Pro+ at $229 and Growth at $385. Pro has a 7-day free trial.

4. Profound

Profound sells an AI marketing platform with answer engine insights, prompt volumes, agent analytics, shopping and credit-based agents. Why switch from Peec AI: you're a large brand that wants up to 9 engines, ChatGPT Shopping and SSO in one contract.

Pricing: a free 7-day trial with 50 prompts on ChatGPT, Gemini and AI Overviews, then custom Enterprise packages.

5. Semrush AI Visibility

Semrush's AI Visibility toolkit adds prompt tracking, AI competitor analysis and brand sentiment to the Semrush platform. Why switch from Peec AI: you already pay for Semrush and want AI answers next to your keyword and backlink data.

Pricing: $99 a month per domain billed annually for the standalone toolkit, or SEO plus AI plans from $199 a month.

6. Scrunch

Scrunch monitors AI search visibility and adds AI agent traffic, site audits, page optimisations and content generation. Why switch from Peec AI: you want a larger prompt set and audits of the pages AI agents read, in one self-serve plan.

Pricing: Core at $250 a month; Enterprise is custom.

7. AthenaHQ

AthenaHQ is an answer engine optimisation platform with prompt and source analysis, content recommendations and optimisation agents. Why switch from Peec AI: Starter covers 11 models, including Claude, Grok, DeepSeek and AI Mode.

Pricing: Essential is free with 300 credits; Starter is $295 a month with 3,600 credits.

The table lines up entry price, engines and prompts on each tool's cheapest self-serve plan, at monthly billing, checked on 2 Oct 2026.

Start from your reason for leaving, because these tools solve different problems.

• Your visibility report is ignored because nobody has time to act on it: LogNorm, where learnings become moves your agents can fix and publish.
• You need Perplexity, Claude or Copilot without add-ons: Rankscale or Otterly.AI.
• You're testing AI visibility on a small budget: Otterly.AI Lite or AthenaHQ's free plan.
• You're an enterprise brand with shopping or SSO needs: Profound.
• Your SEO team works in Semrush all day: Semrush AI Visibility.

Peec AI is the better choice when you want measurement only, for many people, at a clear price. Unlimited users on every plan beats per-seat tools for agencies and large marketing teams.

Its Advanced plan tracks 350 prompts across 5 projects with Looker Studio, and the source analytics go deeper than most trackers. If your team already has the writers and developers to act, Peec gives them a clean signal.