Moz alternatives: 7 SEO tools to consider in 2026

People look for Moz alternatives when they want more data or more frequent tracking for the same money. Moz Pro Standard is $99 a month for one user, 3 tracked sites and 300 tracked keywords.

Keyword research is metered too: Standard includes 150 keyword queries a month. Teams that research every day hit that quickly, and extra seats are $49 a month each.

Moz added AI visibility, and Standard tracks 150 prompts across GPT, Gemini, Google AI Mode and Perplexity. Those prompts update weekly. If you want daily answers, you'll look elsewhere.

Local SEO is a separate purchase. Moz Local is its own product, so a business that needs listings management pays for two tools.

We compared each tool against what a Moz Pro Standard subscriber gets today, using prices from vendor pricing pages checked on 2 Oct 2026.

• Keyword research limits and how often rankings update.
• Link data, since Link Explorer is a big reason people chose Moz.
• Cost per extra user.
• AI prompt tracking: how many prompts, which engines, how often.
• What happens after the report, from plain data to a ranked list of work.

Each entry explains what the tool is, why a Moz user would move, the trade-offs and what it costs.

1. SE Ranking

SE Ranking is an SEO platform with keyword research, rank tracking, audits, content, local marketing and AI visibility. Why switch from Moz: daily rank and prompt tracking, more projects and local tools in the same account, for $30 more a month.

Pricing: Core at $129 a month ($103.20 paid yearly) and Growth at $279 a month ($223.20 paid yearly).

2. Semrush

Semrush splits its product into toolkits: SEO, AI Visibility, Local, Content, Traffic & Market and advertising. Why switch from Moz: you've outgrown Moz's keyword query limits and want a larger database with PPC research beside it.

Pricing: SEO at $139 a month, Starter at $199, Pro+ at $299 and Advanced at $549. Free plan and 7-day trial available.

3. Ahrefs

Ahrefs is a full SEO suite known for its link index, with Keywords Explorer, Rank Tracker, Site Audit and Brand Radar. Why switch from Moz: you moved to Moz for Link Explorer and now want deeper backlink research.

Pricing: Starter at $29 a month (credit-based), Lite at $129, Standard at $249 and Advanced at $449.

4. LogNorm

LogNorm is a growth engine for startups. It crawls and audits your site for search and AI crawlers, judges every keyword for fit and intent, tracks competitors and asks ChatGPT, Gemini and Google AI Overviews your buyers' questions.

Why switch from Moz: Moz gives you clear data, but you still decide what to do. LogNorm ranks every finding into moves and a weekly plan, then your team or a connected Claude Code, Codex or Cursor agent does the work.

Pricing: Free, then Starter at $99, Growth at $149 (10 members, 3 websites) and Scale at $299 a month. 14-day Growth trial, no card. See pricing.

5. Mangools

Mangools is a beginner-friendly set of five SEO tools plus AI Search Watcher. Why switch from Moz: you want keyword difficulty, SERP checks and a little link data for about a third of Moz's price.

Pricing: Basic at $30.50, Premium at $40.50 and Agency at $70.50 a month, about 35% less paid yearly.

6. Serpstat

Serpstat is an all-in-one SEO platform with keyword research, backlinks, site audit, rank tracking, keyword clustering and an LLM brand monitor. Why switch from Moz: three users on Team cost less than Moz Standard plus two extra seats.

Pricing: Individual at $69, Team at $129, Team x2 at $209 and Agency at $499 a month.

7. SpyFu

SpyFu is built around competitor research for organic and paid search, with rank tracking, an AI site audit and ChatGPT brand monitoring. Why switch from Moz: you care more about what rivals bid on and rank for than about your own link profile.

Pricing: Basic at $39 a month ($29 paid yearly), Pro + AI at $119 and Team at $249.

The table puts Moz Pro Standard beside each alternative's entry plan. Monthly billing in US dollars, checked on 2 Oct 2026.

Start from the limit that made you look, because each alternative fixes a different one.

• Keyword queries run out mid-month: Semrush or SE Ranking.
• You need daily rank and prompt updates: SE Ranking.
• Link research is the core of your work: Ahrefs.
• Price is the problem and you work alone: Mangools.
• You know the data but nobody acts on it: LogNorm, which turns findings into a ranked weekly plan.
• You need local listings too: Semrush's Local toolkit or SE Ranking, both in one account.

Moz Pro still makes sense for one marketer who wants a calm, readable suite with a link index and AI prompts in the base price. At $99 a month, or $49 on Starter for a single site, it's fair value for that.

It's also built for growth: Moz offers STAT for SEO at scale and Moz Local for listings. Teams already invested in those may prefer to stay in one vendor.