# LogNorm > LogNorm is the growth engine for startups: it finds where you can be discovered on Google and in AI answers, ranks what to do next, writes and publishes it, and measures what worked. ## Connect an AI agent If a person asks you to connect to LogNorm, read https://lognorm.com/connect.md and follow it: one command adds the MCP server (https://lognorm.com/api/mcp), the person clicks Allow once, no API keys or packages. People can paste this into any agent: "Connect to LogNorm: follow https://lognorm.com/connect.md". Discovery: https://lognorm.com/connect.md (instructions), https://lognorm.com/.well-known/mcp/server-card.json (MCP server card), https://lognorm.com/.well-known/agent-skills/index.json (Agent Skills index), https://lognorm.com/.well-known/api-catalog (RFC 9727 API catalog). LogNorm is a web app for startup founders and small growth teams. It connects search data (keywords, rankings, Google Search Console), competitors, a technical and GEO (generative engine optimization) audit of your site, and how ChatGPT, Gemini and Google AI Overviews talk about your category. Every finding becomes a Move: a concrete piece of work, ranked against every other move and planned into a weekly Growth Plan. LogNorm then writes briefs and drafts grounded in your Company Brain, publishes to your CMS and measures each shipped move at 28 and 90 days. Key terms: a **Move** is one ranked unit of growth work; the **Growth Plan** is the weekly backlog sized to your team; the **Company Brain** is the source of truth (positioning, docs, pricing, customer language) every draft cites. Work is priced in credits; every plan can bring its own AI provider keys, or connect its own coding agent (Claude Code, Claude, Codex, Cursor) over MCP. ## Product - [Product overview](https://lognorm.com/product): How the pieces fit together: research, ranking, content, publishing and measurement in one loop. - [Growth Plan](https://lognorm.com/product/growth-plan): LogNorm turns audits, search data, competitors and AI answers into Moves, ranks them head to head and plans your week. Your team and your agents claim them in parallel; LogNorm measures what worked. - [Keywords & Topics](https://lognorm.com/product/keywords): Keyword research that understands your business: every keyword judged for relevance and intent, clustered into hub-and-spoke topics your agent can plan and write, with rank tracking and Search Console. - [Competitor Intelligence](https://lognorm.com/product/competitors): Discover the competitors that actually rank for your keywords, catch their new pages, and turn their keyword gaps into moves your team and agents close. - [AI Visibility](https://lognorm.com/product/ai-visibility): See what ChatGPT, Gemini and Google AI Overviews answer in your country: who gets mentioned and cited, and what to change. Your agent tunes the prompts and turns learnings into moves. - [Site & GEO Audit](https://lognorm.com/product/site-audit): Crawl your site, find the SEO and AI-readiness issues you can verify, and let your agent fix them in your codebase. LogNorm re-checks every fix on the live site. - [Content Studio](https://lognorm.com/product/content): Turn Moves into published pages: researched briefs, drafts grounded in your Company Brain with images and branded covers, written by your agent or LogNorm, reviewed by your team, published to your CMS. - [Company Brain](https://lognorm.com/product/company-brain): Your positioning, product docs, pricing and customer language in one place. Every brief, draft and agent reads it, and agents add what they learn, screened for injected instructions. - [Agents (MCP)](https://lognorm.com/product/agents): Connect Claude Code, Codex, Cursor or Claude in one sentence. Your agent joins the team, works the ranked plan in parallel with you, fixes and writes, and LogNorm verifies and measures. - [Pricing](https://lognorm.com/pricing): Plans for solo founders, startup teams and agencies, credit packs, add-ons and what a credit buys. - [Book a demo](https://lognorm.com/demo): Book a walkthrough of LogNorm on your own website with the team. ## Free tools - [Free SEO and AI visibility tools](https://lognorm.com/tools): Free SEO and AI visibility tools from LogNorm: generate an llms.txt file, build schema markup, score growth ideas with RICE or ICE. No sign-up needed. - [Website SEO checker](https://lognorm.com/tools/seo-checker): Free website SEO checker: scan up to 25 pages for broken links, missing titles, thin content and slow pages, then get a growth score and fixes to make. - [Robots.txt checker](https://lognorm.com/tools/robots-txt-checker): Free robots.txt checker: see if Googlebot, GPTBot, ClaudeBot, PerplexityBot and 11 more crawlers can fetch any page on your site, and which rule decides. - [Title tag & meta description checker](https://lognorm.com/tools/title-meta-checker): Free meta description and title tag checker: measure pixel width, preview your Google result on desktop and mobile, and fix truncation before you ship. - [llms.txt generator](https://lognorm.com/tools/llms-txt-generator): Free llms.txt generator: enter a URL and get an llms.txt built from your real pages, sitemap and robots.txt, in the llmstxt.org format. Validate it too. - [Schema markup generator](https://lognorm.com/tools/schema-generator): Free schema markup generator for FAQ, Organization, Article, Product, Software app, LocalBusiness, Breadcrumb and HowTo, with checks and rich result notes. - [RICE and ICE calculator](https://lognorm.com/tools/rice-ice-calculator): Free RICE and ICE score calculator: score growth ideas, see a live ranked table, export CSV and share the link. Plus when each framework breaks down. ## Agents (MCP) - MCP server: https://lognorm.com/api/mcp (Streamable HTTP, OAuth 2.1 with dynamic client registration and PKCE; the person signs in and picks a workspace and website, and the agent joins it as a teammate) - OAuth metadata: https://lognorm.com/.well-known/oauth-authorization-server and https://lognorm.com/.well-known/oauth-protected-resource/api/mcp - [Agent skill (zip)](https://lognorm.com/api/agents/skill.zip): Playbooks for working LogNorm moves: fixing audit issues in a codebase, drafting posts, research. No credentials inside. - Agents get the same freedom as a person on the team and need no AI key: every AI step is agent-native in LogNorm's schema (topic plans, topics, blog ideas, briefs via research_brief/save_brief, drafts, feedback, voice and writing rules, site positioning, competitor profiles, AI-visibility prompts, GEO assets and rewrites); LogNorm's own processes (ranking, audits, research runs) run on LogNorm when agents start them. - Tools: search, execute (code-mode reads; area guides via lognorm.guide.get), moves (claim, release, assign, update, create, plan, comment), keywords and topics (keyword_lookup, add_keywords, decide_keywords, create_topic, update_topic, set_topic_status, suggest_topics, plan_topic), content (add_content_ideas, schedule_content, research_brief, save_brief, save_draft, apply_feedback, add_image, generate_image, set_hero_layout, add_writing_rule, save_voice_profile, comment_on_content), site and AI (save_site_insight, add_competitor, save_competitor_summary, add_ai_prompts, update_ai_prompts, save_geo_asset, save_geo_rewrites, read_webpage), Company Brain (brain_add, remember, forget), research and reviews (start_run, validate_fix, start_review, post_update, build_report, finish_review), requests (take_request, complete_request), sub-agents (register_worker, finish_worker), set_status, and list_actions/run_action for 146 dashboard actions. - Workflow prompts (slash commands in Claude Code): weekly_growth, growth_review, fix_audit, write_post, plan_topic, ai_visibility, setup, requests. Research runs are on by default (credits, within the spend cap). People keep publishing, workspace administration and permanent deletes. - [Agents and MCP docs](https://lognorm.com/docs/agents): How to connect Claude Code, Claude, Codex or Cursor, what the agent can do, and security. ## Docs: Get started - [Introduction](https://lognorm.com/docs): What LogNorm does, the ideas behind it (Moves, the weekly Growth Plan, the loop) and where to start. - [Quickstart](https://lognorm.com/docs/getting-started): Create your workspace, add your website and land on your first Growth Plan in about ten minutes. - [Workspaces, websites and team](https://lognorm.com/docs/workspaces): Workspaces, websites, members, roles and invitations: how LogNorm organises your team and sites. ## Docs: Plan and moves - [Growth Plan](https://lognorm.com/docs/growth-plan): Plan your week: suggested moves, capacity, drag-and-drop scheduling and the weekly digest. - [Growth strategist](https://lognorm.com/docs/growth-strategist): The agent that researches your site, search, competitors and AI answers, then plans moves, content and fixes with you. - [Agents and MCP](https://lognorm.com/docs/agents): Connect Claude Code, Claude, Codex or Cursor to LogNorm over MCP. Your agent joins the team, works your moves in your codebase and reports live. - [Moves and ranking](https://lognorm.com/docs/moves): What a Move is, how LogNorm ranks moves against each other, signals, scorecards, duplicates and the lifecycle. - [Campaigns](https://lognorm.com/docs/campaigns): Group moves around a topic or launch with a shared goal and track them together. - [Results and measurement](https://lognorm.com/docs/results): How LogNorm measures shipped moves at 28 and 90 days and what counts as a win. ## Docs: Research - [Keywords](https://lognorm.com/docs/keywords): Keyword research, LogNorm's call on every keyword, Needs your call, targeting and rank tracking. - [Topics and clusters](https://lognorm.com/docs/topics): How keywords are grouped into pages and topics, the hub-and-spoke plan, and curating your topic list. - [Google Search Console](https://lognorm.com/docs/search-console): Connect Search Console to unlock striking-distance, CTR and decay moves and daily rank data. - [Competitors](https://lognorm.com/docs/competitors): Find and track competitors, read the search landscape, competitor pages, changes and keyword gaps. - [AI visibility](https://lognorm.com/docs/ai-visibility): Track prompts in the real AI products by country: mentions, citations, sources, competitors, learnings and impact. - [Site audit](https://lognorm.com/docs/site-audit): Crawl and audit your site, read findings, export them and validate fixes. - [GEO audit](https://lognorm.com/docs/geo-audit): Check how AI crawlers and agents see your site, answerability scores and the assets that fix gaps. ## Docs: Create and publish - [Content and the editor](https://lognorm.com/docs/content): Briefs, drafts, the editor, the live scorecard, claim checks, internal links and images. - [Blog planner](https://lognorm.com/docs/blog-planner): Plan articles on a calendar, rate ideas, and keep your topic list in shape. - [Publishing to your CMS](https://lognorm.com/docs/publishing): Connect WordPress, Ghost, Webflow, GitHub and more, and publish drafts with images and metadata. - [Company Brain](https://lognorm.com/docs/company-brain): Add the knowledge LogNorm writes from: sources, scoping per website, brand identity and screening. ## Docs: Account - [Credits and billing](https://lognorm.com/docs/credits-and-billing): How credits work, what each job costs, plans, credit packs and invoices. - [AI providers and keys](https://lognorm.com/docs/ai-providers): Use LogNorm's models or bring your own keys, choose models and image providers. - [Automation and schedules](https://lognorm.com/docs/automation): Schedule site audits, competitor analysis, AI visibility checks and growth reviews, and what LogNorm runs on its own. ## Solutions - [Growth solutions for every kind of startup team](https://lognorm.com/solutions): See how different teams use LogNorm to find what holds growth back, rank the work and ship it with their AI agents, from solo founders to growth teams. - [An AI marketing agent that works your growth plan with your team](https://lognorm.com/solutions/ai-marketing-agent): Turn Claude Code or Codex into an AI marketing agent: it claims ranked moves, fixes SEO in your repo and drafts posts. Your team approves and publishes. - [The AI SEO agent that fixes your site and proves the fix worked](https://lognorm.com/solutions/ai-seo-agent): An AI SEO agent that closes the loop: LogNorm audits your site, your coding agent fixes the cause in your repo, and LogNorm re-checks it on the live site. - [Claude Code for marketing, connected to your growth plan](https://lognorm.com/solutions/claude-code-for-marketing): Set up Claude Code for marketing in two commands: connect LogNorm over MCP, then let it work your ranked SEO plan, fix your site and draft posts to review. - [The LLM SEO tool that turns AI answers into a plan you can ship](https://lognorm.com/solutions/llm-seo-tool): An LLM SEO tool that finds why ChatGPT and Gemini skip you, builds the fixes (llms.txt, schema, answer-first pages) and checks if the answers change. - [The LLM visibility tool that shows who AI recommends, and why](https://lognorm.com/solutions/llm-rank-tracker): An LLM visibility tool that tracks ChatGPT, Gemini and AI Overviews: mentions and citations kept apart, competitors in the same answers, day by day. - [AI Overview tracker for the Google searches your buyers make](https://lognorm.com/solutions/ai-overview-tracker): An AI Overview tracker for the Google searches your buyers make: whether one shows, who it cites, if it names you, and the fixes that earn the citation. - [GEO audit: see your site the way ChatGPT, Gemini and AI crawlers do](https://lognorm.com/solutions/geo-audit): Run a GEO audit that checks AI crawler access, llms.txt, schema, answerability and agent readiness, then builds the fixes and re-checks them on your site. - [SEO and keyword research that knows what your business sells](https://lognorm.com/solutions/keyword-research): SEO and keyword research that rates every keyword for fit, intent and format, groups them into topics one page can win, and turns the best into moves. - [The SEO competitor analysis tool that tells you what to do next](https://lognorm.com/solutions/competitor-analysis-tool): An SEO competitor analysis tool that finds who really ranks against you, watches their new pages and turns their keyword and page gaps into ranked moves. - [SEO automation software for the work nobody should do by hand](https://lognorm.com/solutions/seo-automation): SEO automation software that runs audits, syncs Search Console, ranks the work and measures results on its own, while agents fix and people approve. - [The SEO project management tool where the backlog writes itself](https://lognorm.com/solutions/seo-project-management): An SEO project management tool where tasks come from your data: every audit issue, keyword and gap becomes a ranked task, planned weekly and measured. - [SEO software for agencies that keeps every client site separate](https://lognorm.com/solutions/agencies): SEO software for agencies: each client site gets its own audits, keywords, AI visibility, plan and results, with client knowledge and CMS kept apart. - [The SaaS SEO tool built around how software gets bought](https://lognorm.com/solutions/b2b-saas): A SaaS SEO tool that maps your buyer-journey pages against competitors, tracks the comparisons and AI prompts buyers use, and ranks every gap as work. ## Compare - [Compare LogNorm with other SEO and AI visibility tools](https://lognorm.com/compare): Compare LogNorm with SEO and AI visibility tools feature by feature, with competitor facts checked on each vendor's site and a verdict on who each suits. - [LogNorm vs Semrush: which one should a startup use?](https://lognorm.com/compare/lognorm-vs-semrush): LogNorm vs Semrush compared on AI visibility, site audits, keywords, agents and price, so a small team can choose between a data suite and a ranked plan. - [LogNorm vs Ahrefs: what each does better for a startup](https://lognorm.com/compare/lognorm-vs-ahrefs): LogNorm vs Ahrefs compared on AI visibility, Brand Radar, audits, keywords, agents and price, so you know which one your startup's growth work needs. - [Semrush vs Ahrefs vs Moz: an honest comparison for 2026](https://lognorm.com/compare/semrush-vs-ahrefs-vs-moz): Semrush vs Ahrefs vs Moz compared on price, keyword and backlink data, audits, AI visibility and MCP, with a clear pick for each kind of team. - [LogNorm vs Peec AI: tracking AI answers, or changing them](https://lognorm.com/compare/lognorm-vs-peec-ai): LogNorm vs Peec AI compared on AI engines, prompts, actions, SEO audits, agents and price, so you can tell whether you need a tracker or a plan that ships. - [LogNorm vs Surfer SEO: which is better for startup content?](https://lognorm.com/compare/lognorm-vs-surfer): LogNorm vs Surfer SEO compared on content scoring, fact checks, AI tracking, audits, agents and price, so you know which fits how your team ships content. - [LogNorm vs Frase: two SEO and GEO platforms, two approaches](https://lognorm.com/compare/lognorm-vs-frase): LogNorm vs Frase compared on audits, AI visibility, writing, agents, publishing and price, so you can pick the SEO and GEO platform that fits your team. - [LogNorm vs Search Atlas: who should fix your site, OTTO or your agent?](https://lognorm.com/compare/lognorm-vs-search-atlas): LogNorm vs Search Atlas compared on automated fixes, AI visibility, audits, content, agents and price, to help you choose how SEO changes reach your site. - [LogNorm vs Scalenut: hire a GEO team, or run one with your agent?](https://lognorm.com/compare/lognorm-vs-scalenut): LogNorm vs Scalenut compared on AI visibility, content, audits, agents, the VIP strategist service and price, so you can choose who does your growth work. - [LogNorm vs Profound: which AI visibility platform fits your team?](https://lognorm.com/compare/lognorm-vs-profound): LogNorm vs Profound: engines tracked, agents, MCP, SEO audits and public pricing compared, so a startup can pick the AI visibility tool that fits its team. - [LogNorm vs Writesonic: two AI search growth engines, compared](https://lognorm.com/compare/lognorm-vs-writesonic): LogNorm vs Writesonic compared on AI visibility, article writing, audits, MCP, seats and price, so you can pick the AI search growth tool for your team. ## Alternatives - [Alternatives to popular SEO and AI visibility tools](https://lognorm.com/alternatives): Ranked alternatives to popular SEO, content and AI visibility tools, with who each option suits, prices checked on vendor sites and where LogNorm fits in. - [The best Semrush alternatives in 2026](https://lognorm.com/alternatives/semrush): Semrush alternatives for startups and small teams: 7 tools compared on price, seats, backlink data and AI visibility, with prices checked on 2 Oct 2026. - [Ahrefs alternatives worth switching to in 2026](https://lognorm.com/alternatives/ahrefs): Ahrefs alternatives compared on what you pay for seats, credits and AI visibility, from Semrush and SE Ranking to budget tools. Prices checked 2 Oct 2026. - [Surfer SEO alternatives for content teams in 2026](https://lognorm.com/alternatives/surfer-seo): Surfer SEO alternatives compared on document caps, seats, AI prompt tracking and price, from Clearscope to NeuronWriter. Prices checked on 2 Oct 2026. - [Moz alternatives: 7 SEO tools to consider in 2026](https://lognorm.com/alternatives/moz): Moz alternatives for teams that outgrew Moz Pro or want more for the money: 7 tools compared on data, seats, daily tracking and price, checked 2 Oct 2026. - [Peec AI alternatives for tracking and improving AI visibility](https://lognorm.com/alternatives/peec-ai): Peec AI alternatives compared on engines covered, prompt limits, price and what happens after the report, with every vendor price checked on 2 Oct 2026. - [Profound alternatives you can start without a sales call](https://lognorm.com/alternatives/profound): Profound alternatives you can buy without a demo: 7 AI visibility tools compared on engines, prompts, seats and price, checked on vendor sites 2 Oct 2026. - [Screaming Frog alternatives: desktop, cloud and free crawlers](https://lognorm.com/alternatives/screaming-frog): Screaming Frog alternatives compared: desktop and cloud crawlers, free options and audit tools that turn findings into fixes. Prices checked on 2 Oct 2026. - [Frase alternatives worth switching to in 2026](https://lognorm.com/alternatives/frase): Frase alternatives compared on seats, article limits, keyword research and AI search tracking, so you pick the right content tool. Checked 2 Oct 2026. - [Writesonic alternatives for AI writing and AI search](https://lognorm.com/alternatives/writesonic): Writesonic alternatives for writers and GEO teams: 6 tools compared on article limits, AI engines, seats and price, checked on vendor sites 2 Oct 2026. - [AirOps alternatives for content and AI search teams](https://lognorm.com/alternatives/airops): AirOps alternatives for content and AI search teams: 7 tools compared on pricing you can see, setup effort, agents and AI visibility, checked 2 Oct 2026. - [Clearscope alternatives, plus the best MarketMuse alternatives](https://lognorm.com/alternatives/clearscope): Clearscope alternatives compared on price, draft limits, seats and AI tracking, plus the best MarketMuse alternatives. All prices checked on 2 Oct 2026. - [Scalenut alternatives for AI SEO content in 2026](https://lognorm.com/alternatives/scalenut): Scalenut alternatives sorted by the job you used it for: writing, optimizing, AI visibility or a managed service. Prices and limits checked on 2 Oct 2026. - [Search Atlas alternatives for SEO and AI visibility](https://lognorm.com/alternatives/search-atlas): Search Atlas alternatives for teams that want SEO automation they can review or AI visibility on the entry plan. Six tools, prices checked 2 Oct 2026. ## Blog - [AI Teammates for Growth: One Platform, One Plan, Agents on the Team](https://lognorm.com/blog/ai-teammates): What AI teammates are, and how LogNorm turns a sprawl of growth tools into one ranked plan your Claude Code, Codex or Cursor agent can work on. - [Claude Code vs Cursor for Marketing, SEO and Growth Work](https://lognorm.com/blog/claude-code-vs-cursor): Claude Code vs Cursor for growth teams: MCP setup, skills, sub-agents, SEO edits and drafting content, with a clear pick for who should use which. - [What Is MCP? The Model Context Protocol Explained for Marketers](https://lognorm.com/blog/what-is-mcp): MCP explained for marketers: what the Model Context Protocol is, how it works, and how an agent signs in to your SEO data with safe permissions. - [Agentic SEO: Let Your Coding Agent Fix What the Audit Finds](https://lognorm.com/blog/agentic-seo): Agentic SEO explained with a real audit: how a coding agent triages findings, fixes the code and lets LogNorm re-check the live site before closing. - [How to Use Google Search Console With Claude via MCP](https://lognorm.com/blog/google-search-console-mcp): Set up a Google Search Console MCP for Claude, then ask what matters: striking-distance queries, low-CTR results and pages losing clicks. - [SEO Automation With AI Agents: What to Automate, What to Keep](https://lognorm.com/blog/seo-automation): SEO automation guide: which tasks to hand to AI agents, which to keep with people, and how to check every fix on your live site. - [Claude for SEO: Workflows That Fix Your Site, Not Just Advise](https://lognorm.com/blog/claude-seo): Claude SEO workflows from our own site audit: triage findings, fix metadata in your repo, expand thin pages and re-check each fix live. - [What Is a Growth Agent? How AI Teammates Run Growth](https://lognorm.com/blog/growth-agent): A growth agent is an AI teammate with a name, permissions and a visible record. See how one works from a ranked weekly plan. - [Agentic Marketing: How AI Agents Change the Growth Workflow](https://lognorm.com/blog/agentic-marketing): Agentic marketing means AI agents that plan, act and get checked. See how the growth workflow and team roles change, with a worked example. - [Best AI SEO Agents in 2026: Tools Compared by What They Ship](https://lognorm.com/blog/seo-agent): Compare 7 AI SEO agents on what they actually change: your code, a served layer or just text, and whether each SEO agent checks its own fixes. - [Best MCP Servers for SEO and Marketing in 2026](https://lognorm.com/blog/best-mcp-servers): The best MCP servers for SEO and marketing in 2026: keyword, SERP, Search Console and analytics data, plus one that ranks the work. With setup notes. - [Semrush MCP vs Ahrefs MCP vs DataForSEO MCP Compared](https://lognorm.com/blog/semrush-mcp): Semrush MCP, Ahrefs MCP and DataForSEO MCP compared on data, setup and billing from each vendor's docs, plus what your agent still needs. - [Claude Code vs Codex: Which Agent Runs Your Growth Work Better?](https://lognorm.com/blog/claude-code-vs-codex): Claude Code vs Codex on marketing tasks: MCP login, skill installs, parallel sub-agents and fixing SEO and GEO issues in a repo, with a fair verdict. - [Claude Code for Marketing: Run SEO and Growth From Your Terminal](https://lognorm.com/blog/claude-code-for-marketing): How to use Claude Code for marketing: set it up with skills and MCP, then run audits, fixes, keyword plans and drafts in a weekly growth loop. - [Growth hacking in 2026: what still works, and what AI changed](https://lognorm.com/blog/growth-hacking): What growth hacking is, where the term came from, which methods still work in 2026, which got shut down, and a simple, ethical experiment process for startups. - [Customer acquisition cost: formula, examples and how to lower it](https://lognorm.com/blog/customer-acquisition-cost): What customer acquisition cost is, how to calculate blended and paid CAC with a worked example, how to judge payback and LTV:CAC, and 8 ways to lower it. - [North star metric: how to choose one that drives growth](https://lognorm.com/blog/north-star-metric): What a north star metric is, the tests a good one passes, the input metrics that move it, examples by business model and the mistakes that make it useless. - [What is product-led growth? A practical guide for startups](https://lognorm.com/blog/product-led-growth): Product-led growth explained for startups: when PLG fits, free trial vs freemium vs reverse trial, activation, PQLs, and the metrics to track at each stage. - [Growth loops: how startups build growth that compounds](https://lognorm.com/blog/growth-loops): What a growth loop is, how it differs from a funnel, the five main loop types with real examples, and how to map, measure and speed up your own loop. - [AI marketing automation: workflows that pay off for small teams](https://lognorm.com/blog/ai-marketing-automation): AI marketing automation adds AI steps to classic workflows. Seven workflows a small team can build, with privacy basics and a simple way to measure payback. - [AI agents for marketing: what they can do today](https://lognorm.com/blog/ai-agents-for-marketing): What AI agents for marketing are, the tasks they handle well today, where they fail, and a safe way for a startup team to pilot one with human approval. - [AI tools for marketing: what to use for each growth job](https://lognorm.com/blog/ai-tools-for-marketing): A practical guide to AI tools for marketing, organised by job: research, writing, design, SEO and AI visibility, ads, email, analytics and support. - [What is growth marketing? A playbook for startups](https://lognorm.com/blog/growth-marketing): Growth marketing is full-funnel, experiment-driven marketing. Learn how it differs from traditional marketing and how a 1 to 3 person team can run it weekly. - [AI for marketing: how startups use AI to grow](https://lognorm.com/blog/ai-for-marketing): A practical guide to AI for marketing at startups: where AI drives growth, where it fails, an adoption plan by team size, guardrails and how to measure it. - [SEO KPIs that actually predict growth](https://lognorm.com/blog/seo-kpis): Which SEO KPIs to track, where to find each in Search Console and GA4, how often to review them, and a one-page scorecard for pre-PMF and early-growth startups. - [SEO content strategy: from keyword list to ranked backlog](https://lognorm.com/blog/seo-content-strategy): A content strategy in SEO turns a raw keyword list into a ranked backlog. Map intent, cluster topics, pick pillars, score pages and publish on a cadence. - [AI SEO: how startups should use AI for search in 2026](https://lognorm.com/blog/ai-seo): AI SEO means two things: using AI to do SEO work faster, and getting found in AI search. Here is where AI helps, where it hurts and what Google allows. - [How to get cited in Google AI Overviews](https://lognorm.com/blog/how-to-get-cited-in-google-ai-overviews): How to rank in Google AI Overviews: what Google requires, which queries trigger them, how they change clicks, and a practical plan to earn citations. - [How to rank in ChatGPT and Perplexity](https://lognorm.com/blog/how-to-rank-in-chatgpt): ChatGPT SEO, step by step: which crawlers to allow, how ChatGPT search and Perplexity pick sources, and the content and mentions that get you cited. - [What is AI visibility, and how do you measure it?](https://lognorm.com/blog/ai-visibility): AI visibility is how often AI assistants mention, recommend and cite your brand. Learn the five metrics that matter and a simple way to track AI mentions. - [What is answer engine optimization, and how is it different from SEO?](https://lognorm.com/blog/answer-engine-optimization): Answer engine optimization (AEO) means shaping content so search and AI assistants quote it as the answer. How it differs from SEO and GEO, plus a checklist. - [GEO vs SEO: what changes and what stays the same](https://lognorm.com/blog/geo-vs-seo): GEO vs SEO explained: how goals, signals, content format and measurement differ, what overlaps, and how a small team should split effort between the two. - [SEO for startups: a playbook for teams without an SEO hire](https://lognorm.com/blog/seo-for-startups): A practical SEO playbook for seed and Series A startups: when SEO is worth it, keywords a new domain can win, technical basics, AI search and a 90-day plan. - [What is generative engine optimization? A practical guide](https://lognorm.com/blog/generative-engine-optimization): Generative engine optimization (GEO) gets your brand cited in ChatGPT, Perplexity and Google AI Overviews. What the research shows and a step-by-step plan. - [Distribution is the new moat: how AI changed the rules](https://lognorm.com/blog/distribution-is-the-new-moat): AI made building software cheap for everyone. Here is why distribution is now the moat that protects a business, and how to build one. - [How to Choose Search Engine Optimization Tools for Your Startup](https://lognorm.com/blog/search-engine-optimization-tools): Stop buying data dashboards. Learn how to evaluate search engine optimization tools based on your workflow, team size, and the new reality of AI search. - [What is a Growth Engine? A System for Decisions, Not Dashboards](https://lognorm.com/blog/what-is-a-growth-engine): A growth engine isn't another dashboard. Learn what a true growth engine is, how it works, and why it's the key to turning data into a ranked plan. ## Optional - [Free growth scan](https://lognorm.com/#scan): Scan any website for free: an SEO and AI-readiness score with the top issues to fix. - [Privacy Policy](https://lognorm.com/privacy): What LogNorm collects, how it is used and the choices you have. - [Terms of Service](https://lognorm.com/terms): The terms for using LogNorm. - [Sitemap](https://lognorm.com/sitemap.xml): Every public page, for crawlers.